The LUUP "Unimo," a three-wheeled, compact universal car aimed at solving the short-distance travel challenges of a wider range of people.
The brief was to design a new silhouette and interaction that breaks away from the conventional solutions and creates a fresh appeal to a new generation of users.
Field tests will be conducted in multiple regions in Japan by the end of fiscal year 2026.
An active leaning function helps the rider lean back to a safe position
The concept was to integrate as much lighting functionalities in one single line
The LED loop creates the iconic U that can be recognized from afar and also creates a interface for interaction for the rider and the surrounding
Project Information
Client: LUUP Co., Ltd.,
Design Phase: May 2024 ~ Jan 2025
Team size: 3 members - project manager, main designer (me), design advisor
Language: English for internal, Japanese for client related communication
3D Modeling: Blender for concept design/ Rhinoceros for 3D CAD & engineer work /
Rendering: Blender / Unreal Engine 5.3
Presentation/Communication: Adobe XD / Adobe Photoshop / Adobe Illustrator
Tools
Responsibilities
Responsible for creative direction from start to finish.
Creation of 2D sketches and visuals in reach consensus with the client.
Creating digital 2D/3D data for verification of technical requirements and ergonomics.
3D CAD modeling to a level that the parts can be milled for prototyping.
Color/Material/Finish & Graphic Design that satisfies the branding of the client.
Creative workshop facilitation to align with the client’s needs and wishes.
Publications
Press Release:
https://luup.sc/news/2025-08-05-unimo/Osaka Work Expo:
https://luup.sc/news/2025-09-05-unimo-expo2025/
Official Press Photos for LUUP 3D renderings in Unreal Engine 5.3
LUUP Unimo Press release @ World Expo Osaka 2025
Photo courtesy of Luup Co., Ltd,.
Design Process
Concept Creation, visualization & rendering
rough ergonomics mockup to grasp the height of handlebar, seat and footbard
3D scanned self to mockup the size
simulation of the width of the body
verification of space required in foot area
continuity of the 3D CAD surface data for milling
Prototype (unpainted) for verification of design
final prototype: minimally designed handlebar with magsafe holder for iPhones
On the Left: Exterior design parts supervised by me and my design team. On the Right: Drive train and structural design supervised by engineering side